AirCreative›Copy and approval
— AIRCREATIVE HOW-TO

Keep radio copy and approval together.

AirCreative preserves the brief, scripts, revisions, feedback and final decision in the same commercial workflow.

A cleaner approval path

  1. Write the first script. Create the script inside the commercial order so the copy stays connected to the brief.
  2. Save a revision. Use revisions for meaningful changes instead of overwriting the approved history.
  3. Share for approval. Send the current version through the order approval workflow.
  4. Record feedback. Keep requested changes and decisions with the job rather than in a separate email chain.
  5. Mark the final script approved. Confirm the approved version so the workflow can move toward production.

Good practice

Name revisions clearly, confirm that the client is reviewing the current version and never treat an informal message as approval unless your station policy allows it.

Frequently asked questions

Do revisions replace the original?

No. Use the revision history to preserve how the copy changed.

What happens after approval?

The calculated workflow advances to the next incomplete production milestone.

Can feedback remain internal?

Use the visibility controls available in your workspace for internal and client-visible communication.

Stop losing approvals in email.

Keep every script decision attached to the commercial it belongs to.

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