One radio workflow from the sales request to ready for air.
AirCreative gives account executives, writers, producers, Traffic, billing and managers one shared commercial workflow—with the next action, owner and deadline visible at every stage.
What radio workflow software actually manages
Radio workflow software coordinates the work between selling an advertising campaign and getting its commercials ready to air. It keeps the production order, copy points, scripts, approvals, audio, station instructions, deadlines and handoffs connected instead of splitting them across email, chat and spreadsheets.
AirCreative is built specifically for that human and operational process. It works alongside your traffic, scheduling and playout systems rather than pretending every part of radio belongs in one generic task list.
A shared path for every department
| Team | What they need to know | AirCreative workflow |
|---|---|---|
| Sales | What information is required and where the order stands | Structured requests, advertiser records and visible progress |
| Creative | What to write, what changed and which version is current | Copy points, scripts, revisions and approval history |
| Production | What is approved, due and ready to produce | Assignments, next actions, checklists and final audio |
| Traffic | Which stations received, carted and scheduled the spot | Station-by-station confirmation and accountable handoff |
| Billing | Which work and purchase orders belong together | Advertiser billing context and consolidated invoices |
| Management | What is late, blocked or waiting on a decision | Deadline snapshots, activity history and accountability reporting |
The complete request-to-air workflow
- Intake: capture the advertiser, stations, dates, offer, length, voice direction and attachments.
- Copy: assign the writer and keep every script revision attached to the order.
- Approval: collect client feedback and preserve the final decision and approved version.
- Production: give the producer approved direction, deadlines and a clear completion checklist.
- Traffic: confirm delivery, carting and scheduling for every assigned station.
- Billing: preserve PO and advertiser context for reconciliation and invoicing.
- Complete: keep a searchable history of the work, decisions and people involved.
See the AirCreative product tour or follow the practical guide to managing radio commercial production.
Work from the next action—not an old status
A status such as “in production” does not tell a team who should move the job or what is missing. AirCreative calculates the current stage, blocker, responsible role and next action from the order’s real milestones. My Work then brings overdue jobs, assigned questions, mentions and follow-ups into a focused daily queue.
The Commercial Hub keeps internal and client-visible conversations with the order. That context supplements formal script and audio approvals without replacing the approval record.
Built for multi-station radio teams
One campaign may run on several stations while copy, production talent and management are shared across the cluster. AirCreative keeps those shared resources together while tracking Traffic progress independently for each assigned station.
Explore the multi-station radio workflow or see how AirCreative supports independent and smaller radio teams.
What to look for when choosing a radio workflow platform
- Complete production-order fields
- Clear ownership and next actions
- Script revisions and approvals
- Final-audio handling
- Station-level Traffic confirmation
- Deadline and activity history
- Role-based permissions
- Useful mobile layouts
- Multi-station support
- Billing handoff context
Generic project software can track tasks, but stations should consider how much radio-specific setup they would need to rebuild and maintain. Read the guide to project management software for radio stations.
Compare approaches when you are ready
If your station is actively comparing products, the AirCreative and vCreative comparison remains available. The wider question is whether the platform fits your team, keeps the complete radio production record together and makes daily work easier to see.
Frequently asked questions
What is radio workflow software?
Radio workflow software manages the people, information, approvals and handoffs that move radio work from request to completion. AirCreative focuses on the commercial creative path from sales intake through Traffic and billing accountability.
What problems does AirCreative solve for radio stations?
AirCreative reduces incomplete requests, lost copy points, unclear ownership, outdated scripts, scattered approvals, missed production deadlines and weak Traffic handoffs.
Does AirCreative replace radio automation or traffic scheduling software?
No. AirCreative manages commercial production workflow and accountability. Your automation, music scheduling and traffic-log systems continue doing their specialized jobs.
Can sales, creative, production and Traffic use the same system?
Yes. AirCreative provides role-aware access and views so each department can use the same order record while focusing on the information and actions relevant to its work.
Can AirCreative manage multiple radio stations?
Yes. It is designed for radio companies and clusters with shared teams, advertisers and production resources, while preserving station-specific Traffic confirmation.
Is AirCreative mobile friendly?
Yes. AirCreative is a hosted web app with phone-friendly dashboards, work queues, order records, conversations and workflow actions.
Give every commercial one visible path to air.
Start AirCreative free for 14 days and bring requests, copy, approvals, production, Traffic and accountability into one radio workflow.
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